8+ Ways to Use Your Personal Brand Photos
You’ve done a personal brand shoot, and now you’ve received all these images from your photographer. What the heck do you do next?! If you’ve had a personal brand shoot or are considering booking one, you already know how important it is to establish and strengthen your personal brand, whether you sell a product or service, have a blog or just want to uplevel your image online.
So, how do you maximize the use of your gallery of images? See below!
1. On your website
This is the number one way to use your personal brand images. When people go to your website, they want to see you! The person they’ll be working with. Whether it’s a photo of you smiling on your About page or a photo of you in your creative process on your Contact page, you need these photos to welcome your potential clients into your “storefront”.
2. On your social media
While building your brand, work on building audiences at least on Instagram, Facebook and Pinterest. Don’t put all your eggs in one basket with just one platform. Based on your niche, YouTube and Twitter are great ways to reach new potential clients and followers. Here’s how you can use your personal brand photos on these platforms:
As a Facebook banner. Be sure your photographer captures a few images in landscape (instead of portrait) to use as a banner. Add your tagline to the image to welcome your growing Facebook community!
In your Facebook posts. Marketing a new product or service or have an announcement to make? Use one of your pretty brand photos to spark engagement.
As your profile photo. This goes without saying, but use your brand photos as your profile photo! Choose one with a pretty background and with color to grab new followers’ attention.
In your Instagram posts. See above re: Facebook posts. I’ve noticed the posts that get the most engagement are photos that I post of myself. Even over some of my client work!
In your Instagram stories. Use the photos to accompany question stickers, polls or to share when you have a new post.
Pin Pinterest pins to drive traffic to your blog/website. As with all social media, there are many strategies to drive engagement on Pinterest. Using your brand photos helps with brand recognition and to drive traffic to your other social media profiles, website and blog.
3. On your blog
As blog post headers. Using images in general as your header generally creates a nice visual flow. Using blog headers with text are great pinnables to drive traffic from Pinterest right back to your blog. Use your brand images to again connect your face with your expertise!In the body of your blog posts. This is another way to create a visual flow, and break up text-heavy posts (like this one!) If you’re a style blogger, you’re already incorporate 4 or 5 images in your posts. Use your brand images in tutorials, list posts, etc.
4. On postcards with your product
Retailers do it, why can’t we?! Have you ever made a purchase with a company who sent you a postcard and included a discount or dollar amount off your purchase? Using post cards is a great way to stay front of mind with your clients. If you don’t sell a product, sending an occasional thank you note or hand-written post card with your brand photo attached. Letting your clients know you’re thinking of them goes a long way. Go the extra mile, and your clients will stay with you!
5. E-mail newsletter
First, if you don’t have a newsletter, get started today! Again, you don’t want to put all your eggs in one basket by only reaching your audience through social media. Build a list so if Instagram went away today, you still have a way to get in touch with your clients, followers, etc.
Use your brand photos to promote new products and services, make announcement or educate your audience on a topic!
6. Business cards
There are some theories about using photos on your business card, but this could be an effective way for folks you network with to remember your face with your name!
7. Digital products (e-books, pdfs, courses, etc)
Creating digital products in your business is a great way to educate your clients and audience on what you do, why you do it, and how they can improve in a certain area of their business!
Use your brand photos in your digital products to match your face with the information you’re sharing. It visually shows the reader that you’re an expert in your niche.
8. Event flyers
Hosting an in-person or even digital event? Use your brand photos on the flyer! Encourage your audience to share the flyer with their biz besties to get some brand recognition and exposure to new faces!
How do you use your personal brand photos? Share with us in the comments!
By the way, I recently shared a FREE downloadable: Uplevel Your Personal Brand Checklist. Check it out, and let me know what you think!