Clearwater Brand Photoshoot: Tykia
Ready to establish your visual brand identity with brand photography, but you aren’t sure where to start?
You can establish your visual brand identity through brand photography with:
A Color palette
Props
Location you’re creating in
The style of photography you choose (more moody or more light and airy)
Poses/facial expressions
Wardrobe
But the foundation of your brand identity should be who you want to attract. If not only brings your vision to life, but also resonates with your dream clients. It’s important to create a moodboard of the type of images that tell your story and also resonate with your audience. You should know which brands they follow and align your visuals accordingly.
That’s exactly what we did for Tykia’s brand photoshoot! She is a quarterly client, so we’ll be working together every few months to build a strong catalog of images for her brand.
For this shoot, we focused on those foundational images she can use to promote her work as a brand designer. We shot headshots, mock-ups that she could use to show recent work, her branded merch and lifestyle images of her business process.
Here’s a snapshot of the moodboard for the shoot:
And scroll down or clickthrough some of my favorite images from the shoot! So excited to bring more of these types of images to life for Tykia’s brand, including client experience and personality shots.
If you’re in the Tampa Bay Area, and are ready to schedule a brand photoshoot for your service-based business, I’d love to work with you! Learn more about my 1:1 brand photography services here. Let’s work together to elevate your brand imagery and attract your dream clients, customers and brand partnerships!
