Product Photoshoot Ideas for a Jewelry Brand
Launching or rebranding your jewelry shop? You need a content strategy! It’s more than just having simple product listings on your website and social media. You need to grab your ideal customer’s attention and hold it to sell your products online.
It’s important to tell the story of your brand with a variety of images of your product, as well as you as the founder. Consumers want to connect with a person, and who better to be the face of the brand! Of course you want to incorporate models and even consider leveraging influencer marketing. But, start with you as the founder, so your customers can follow along on your journey.
That’s what we did for Kristina, owner of St. Armands Designs, a Florida-based trendy earrings brand. Check out some of the images we created (and the beautiful pieces) for her content strategy below:
Product Photos on a White Background
Perfect for those product listings. Include more than one photo such as: the invidiual product, a collection of the same product and lifestyle or a model wearing them.
Product Photos with Props
Perfect for social media content. Incorporate props that match the style of your brand. Dishes and home decor are great props for jewelry!
Product Photos on a Model
Shows the customer how the product could potentially look on them, and how to style it. Be sure to include models of various skin tones and body types to reach a wider and more diverse audience.
Photos of you as the founder
Allow your audience to follow your story, with behind the scenes photos such as: packing orders, taking photos of the products, lifestyle shots of you drawing inspiration. Create a variety of headshots, so you’ll have them ready to go if you’re contacted for a feature and to have on your website.
Ready to book your product photography project? You don’t have to be in the Tampa Bay Area! You can ship me the product and I’m now offering virtual headshots. Shoot me a note for further details and a custom quote!
